❓ A WA parliamentary question seeks information on the social media presence, usage, and costs associated with agencies, departments, and government-trading enterprises within the Minister's portfolio. The response details the social media activities of various entities, including the Department of Lands, Department of Regional Development, LandCorp, Landgate, Peel Development Commission and South West Development Commission.
AnsweredQoN 1041Legislative Assembly
Asked
14 August 2013
Member
Portfolio
Regional Development; Lands; Minister Assisting the Minister for State Development
QuestionView source ↗
In relation to all agencies, departments and government-trading enterprises within the Minister’s portfolio of responsibilities, I ask: (a) does the agency, department or government-trading enterprise maintain a social media presence; (b) what is the social media site or sites which the organisation regularly uses; (c) when did the organization commence using the social media site or sites; (d) what is the general nature of the organisation’s use of the social media site or sites; and (e) what is the total cost, if any, of the organisation’s presence on social media sites?
AnswerView source ↗
Answered
17 September 2013
Responded by
Minister for Regional Development; Lands; Minister Assisting the Minister for State Development
Response time
34 days
Gascoyne Development Commission; Goldfields Esperance Development Commission; Great Southern Development Commission; Kimberley Development Commission;
Mid-West Development Commission; Pilbara Development Commission; Wheatbelt Development Commission.
(a) No
(b)-(e) Not applicable
Department of Lands
(a) Yes
(b) The Department of Lands has a company page on LinkedIn which is in regular use.
(c) 1 July 2013
(d) The LinkedIn page allows staff to update their personal LinkedIn profiles with information on the department. The LinkedIn Department of Lands company page gives a brief description of the department, similar to that on the department's website.
(e) Nil
Department of Regional Development
(a) Yes
(b) The Department regularly uses Facebook, Twitter and YouTube for information dissemination and only uses social media (Facebook and Twitter) from time to time for one-off, short-term advertising or awareness campaigns developed to reach a specific target audience.
(c) Facebook: February 2011; Twitter: February 2011; Youtube; June 2011
(d) · Provides the department with an appropriate platform to inform stakeholders and community members about content relevant to them.
· Gives the department the opportunity to coordinate and plan around traditional media and social media and how they can work together to deliver stronger overall communications.
· Ensures campaigns and communications have optimal reach whilst working within budget restrictions.
· Allows the department to raise awareness and greater engagement, amongst specific target audiences.
· Recruitment.
· Adds to the department's ability to evaluate projects and initiatives; it is used as a tool to measure impact and return on investment on campaign outcomes.
· Provides a holistic approach to communication strategies and allows the department to communicate and maintain brand/reputation across modern platforms.
· Provides opportunity for quick information dissemination for crisis management and emergencies.
· Has the benefits of responsiveness and accessibility.
(e) In the 2012-2013 financial year the Department of Regional Development did not spend any money on placement and advertising costs to maintain a presence on social media sites.
LandCorp
(a) Yes
(b) As at 14 August 2013, Facebook and YouTube.
(c) LandCorp's YouTube site commenced in March 2013 and Facebook in July 2011.
(d) Community engagement and information sharing.
(e) In the 2012-2013 financial year, LandCorp did not pay any placement or advertising costs to maintain a presence on social media sites.
Landgate
(a) Yes
(b) Facebook, Twitter, YouTube
(c) Facebook - since 21 March 2012, Twitter - since November 2010, YouTube - since April 2010
(d) Landgate uses social media to engage with stakeholders and the community, and to support promotional campaigns, where appropriate.
(e) In the 2012-2013 financial year, Landgate did not spend money on placement and advertising costs to maintain a presence on social media sites.
Peel Development Commission
(a) Yes
(b) Peel Development Commission has from time to time used social media including Facebook and Twitter for one-off, short- term advertising or awareness campaigns developed to reach a specific audience.
(c) Peel Development Commission commenced Facebook on the 17 November 2010 and Twitter 19 November 2010.
(d) The general nature of Peel Development Commission's use of social media sites is to convey information in relation to community events, allow commentary from the community in relation to events, to showcase the activities of the Commission and highlight directly other media references made about the work of the Commission. Further social media is used by the Commission as a form of advertising and to provide notification of community liaisons and relationships.
(e) There is no cost to Peel Development Commission when using these social media sites.
South West Development Commission
(a) Yes
(b) Facebook
(c) January 2012
(d) To provide information regarding grant opportunities, projects, services and events.
(e) Nil
Mid-West Development Commission; Pilbara Development Commission; Wheatbelt Development Commission.
(a) No
(b)-(e) Not applicable
Department of Lands
(a) Yes
(b) The Department of Lands has a company page on LinkedIn which is in regular use.
(c) 1 July 2013
(d) The LinkedIn page allows staff to update their personal LinkedIn profiles with information on the department. The LinkedIn Department of Lands company page gives a brief description of the department, similar to that on the department's website.
(e) Nil
Department of Regional Development
(a) Yes
(b) The Department regularly uses Facebook, Twitter and YouTube for information dissemination and only uses social media (Facebook and Twitter) from time to time for one-off, short-term advertising or awareness campaigns developed to reach a specific target audience.
(c) Facebook: February 2011; Twitter: February 2011; Youtube; June 2011
(d) · Provides the department with an appropriate platform to inform stakeholders and community members about content relevant to them.
· Gives the department the opportunity to coordinate and plan around traditional media and social media and how they can work together to deliver stronger overall communications.
· Ensures campaigns and communications have optimal reach whilst working within budget restrictions.
· Allows the department to raise awareness and greater engagement, amongst specific target audiences.
· Recruitment.
· Adds to the department's ability to evaluate projects and initiatives; it is used as a tool to measure impact and return on investment on campaign outcomes.
· Provides a holistic approach to communication strategies and allows the department to communicate and maintain brand/reputation across modern platforms.
· Provides opportunity for quick information dissemination for crisis management and emergencies.
· Has the benefits of responsiveness and accessibility.
(e) In the 2012-2013 financial year the Department of Regional Development did not spend any money on placement and advertising costs to maintain a presence on social media sites.
LandCorp
(a) Yes
(b) As at 14 August 2013, Facebook and YouTube.
(c) LandCorp's YouTube site commenced in March 2013 and Facebook in July 2011.
(d) Community engagement and information sharing.
(e) In the 2012-2013 financial year, LandCorp did not pay any placement or advertising costs to maintain a presence on social media sites.
Landgate
(a) Yes
(b) Facebook, Twitter, YouTube
(c) Facebook - since 21 March 2012, Twitter - since November 2010, YouTube - since April 2010
(d) Landgate uses social media to engage with stakeholders and the community, and to support promotional campaigns, where appropriate.
(e) In the 2012-2013 financial year, Landgate did not spend money on placement and advertising costs to maintain a presence on social media sites.
Peel Development Commission
(a) Yes
(b) Peel Development Commission has from time to time used social media including Facebook and Twitter for one-off, short- term advertising or awareness campaigns developed to reach a specific audience.
(c) Peel Development Commission commenced Facebook on the 17 November 2010 and Twitter 19 November 2010.
(d) The general nature of Peel Development Commission's use of social media sites is to convey information in relation to community events, allow commentary from the community in relation to events, to showcase the activities of the Commission and highlight directly other media references made about the work of the Commission. Further social media is used by the Commission as a form of advertising and to provide notification of community liaisons and relationships.
(e) There is no cost to Peel Development Commission when using these social media sites.
South West Development Commission
(a) Yes
(b) Facebook
(c) January 2012
(d) To provide information regarding grant opportunities, projects, services and events.
(e) Nil
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