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❓ Mr. Hunter questions the rebranding of School Bus Services WA to Schoolbuses, inquiring about costs, processes, and justifications. The Minister's response provides a brief overview of the decision, rationale, and current processing times.

AnsweredQoN 1862Legislative Assembly

Asked

25 February 2026

Member

Mr Lachlan Hunter

Portfolio

Transport

QuestionView source ↗

I refer to the rebranding of School Bus Services WA to Schoolbuses and I ask: (a) When was the decision made to rebrand School Bus Services WA to Schoolbuses; (b) What was the total cost of the rebranding, including all associated expenses; (c) Please provide a breakdown of the total cost including: (i) branding and design services; (ii) marketing and communications; (iii) replacement of signage; and (iv) any other associated costs; (d) Which external companies, consultants, or contractors were engaged to undertake any aspect of the rebranding; (e) What was the procurement process used to engage these companies, consultants, or contractors; (f) How much was paid to each company, consultant, or contractor involved in the rebranding; (g) Was a business case prepared to support the rebranding and, if so: (i) on what date was it completed; and (ii) will the Minister table the business case; (h) What was the justification for the rebranding, and what benefits are expected to be delivered; (i) What consultation was undertaken with bus contractors, schools, parents, or the community prior to the rebranding; (j) How many staff are currently employed in the School Buses contact centre; (k) Where is the contact centre physically located; (l) What was the total establishment cost of the new contact centre, including fit-out, technology, and recruitment; and (m) What is the current average wait time for processing of applications and enquiries in the contact centre?

AnswerView source ↗

Answered

14 April 2026

Responded by

Minister for Transport

Response time

7 days

(a)-(m) The decision to rebrand School Bus Services to Schoolbuses was made in mid-2024 as part of a larger PTA-wide project, and was delivered under an existing contract. Research showed that only 5 per cent of the community were aware of School Bus Services and most associated “SBS” with the television station.
To improve the customer experience, a new interactive phone system has been installed that direct calls to the relevant staff.
At present, applications are being processed in 13 business days, and calls are picked up in 20 seconds.

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