❓ A WA parliamentary question investigates the Department of Transport's advertising of customised license plates, focusing on expenditure, effectiveness, and consistency with transport strategy. The Minister's response details costs, revenue increases, and defends the advertising's purpose.
AnsweredQoN 1373Legislative Council
QuestionView source ↗
CUSTOMISED LICENCE PLATES, ADVERTISEMENTS
With respect to the advertisements lodged by the Department of Transport for customised licence plates for cars - (1) For how long have these advertisements been placed in The West Magazine ? (2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS
With respect to the advertisements lodged by the Department of Transport for customised licence plates for cars - (1) For how long have these advertisements been placed in The West Magazine ? (2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS
AnswerView source ↗
(1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(1) For how long have these advertisements been placed in The West Magazine ? (2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(6) The customised plate advertising does not promote the use of the motor vehicle.
(1) For how long have these advertisements been placed in The West Magazine ? (2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(2) How much money has been spent on the advertisements? (3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(3) How much money, if any, has been spent on this campaign in other forms of media? (4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(4) Has the advertising increased the sales of customised licence plates? (5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(5) If yes, by how much in total dollar terms? (6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(6) How can this advertising be reconciled with the metropolitan transport strategy commitment to reducing reliance on the private car as a primary transport mode? Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
Hon N.D. GRIFFITHS replied: (1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(1) Since September 1999. (2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(2) Since September 1999, a total of $345 111 has been spent on the advertisements in The West Magazine . (3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(3) Since September 1999, other media spending has totalled $193 930. That includes expenditure on advertisements in the Sunday Times and the Royal Automobile Club of WA’s Road Patrol . (4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(4) Yes. (5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(5) In the 1998-99 financial year, the licensing department collected $1.4 million for customised plates. The total revenue expected to be collected for 2001-02 is $2.1 million. This represents a $0.7 million gross increase in revenue. (6) The customised plate advertising does not promote the use of the motor vehicle.
(6) The customised plate advertising does not promote the use of the motor vehicle.
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