A WA parliamentary question seeks details on government advertising, including costs, actors, and policies regarding the use of Western Australian talent. The answer deflects by comparing current spending to past Labor government spending and provides limited information.

AnsweredQoN 4147Legislative Assembly
Asked
13 October 2010
Portfolio
Energy; Training and Workforce Development

QuestionView source ↗

(1) What TV or radio advertising is the Minister’s agency running or planning to run?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Minister change that?

AnswerView source ↗

Answered
17 November 2010
Responded by
Minister representing the Minister for Energy; Training and Workforce Development
Response time
35 days
It is worth noting that in the financial year 2007-2008, the Labor Government spent $36.6million on Government advertising. In today's money, allowing for a conservative 3.5% annual increase in media costs, that would equate to $39.2million, or, 63.3% or $15.2million more than the projected outcome for the current financial year.
Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6)
Office of Energy
Not applicable.
Department of Training and Workforce Development
The agency has no formal policy but where Western Australian talent is available and appropriate for the purpose it is intended, then the Department will use talent from Western Australia.
Department of Education Services
Not applicable.
Independent Market Operator
Not applicable.
Construction Training Fund
West Australian actors are used as this is the most cost effective method. Where possible, people in the industry are chosen.
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