❓ A WA parliamentary question seeks a breakdown of funding allocation for the "Just Another Day in WA" tourism campaign, focusing on domestic, interstate, and international promotion, and identifying contracted organisations.
AnsweredQoN 4191Legislative Council
QuestionView source ↗
I refer to the Minister for Tourism's media statement dated 10 June 2016, announcing the $5.5 million "Just Another Day in WA" tourism campaign, and I ask: (a) how much of this funding has been allocated to promote Western Australian tourism to potential consumers who live within Western Australia: (i) of this amount, which organisations have been awarded the contracts to promote the campaign and how much is being paid under each contract; (b) how much of this funding has been allocated to promote Western Australian tourism to potential consumers who live interstate; and (c) how much of this funding has been allocated to promote Western Australian tourism to potential consumers who live outside of Australia?
AnswerView source ↗
Answered
25 August 2016
Responded by
Parliamentary Secretary representing the Minister for Tourism
Response time
64 days
Tourism Western Australia
As at 22 June 2016
(a) $705,349.
(i) Carat $165,118 (Common Use Arrangement Contractor media buying agency); and Cummins & Partners $67,515 (Strategic Planning and Creative Services, Digital and Event/Experiential Marketing Services Tender contracted advertising agency) to 31 August 2016.
(b) $1,657,752 to 31 August 2016.
(c) Nil to date.
Tourism Western Australia (Tourism WA) has committed $2,096,434 in financial year 2015-16 and $3 million in financial year 2016-17.
The balance of the $5.5 million has been invested into additional promotional costs associated with the development of the campiagn microsite, supporting photography for the campaign launch and additional costs for filming and post-production.
As at 22 June 2016
(a) $705,349.
(i) Carat $165,118 (Common Use Arrangement Contractor media buying agency); and Cummins & Partners $67,515 (Strategic Planning and Creative Services, Digital and Event/Experiential Marketing Services Tender contracted advertising agency) to 31 August 2016.
(b) $1,657,752 to 31 August 2016.
(c) Nil to date.
Tourism Western Australia (Tourism WA) has committed $2,096,434 in financial year 2015-16 and $3 million in financial year 2016-17.
The balance of the $5.5 million has been invested into additional promotional costs associated with the development of the campiagn microsite, supporting photography for the campaign launch and additional costs for filming and post-production.
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