❓ Dr. Nahan questions the cost and benefits of Western Power's '360 aware' campaign, receiving a detailed breakdown of expenses and confirmation that no benefits were received from football clubs.
AnsweredQoN 4885Legislative Assembly
QuestionView source ↗
I refer to Western Power's 360 aware campaign and I ask: (a) What is the total cost of the campaign; (b) Will the Minister provide a breakdown of the costs of this campaign; (c) were any payments made to people who appeared in the videos? If yes, how much; and (d) Will Western Power receive any tickets, merchandise or other benefits from the West Coast Eagles or the Fremantle Dockers as part of this campaign?
AnswerView source ↗
Answered
7 May 2019
Responded by
Minister for Energy
Response time
11 days
(a) The total campaign cost is $200,423.
(b) The breakdown is:
Creative development and production of videos – $100,000
Media (Facebook, Instagram, LinkedIn, YouTube, Location targeted) - $70,000
Creative development of digital assets for advertisements - $7271
Production of digital assets for advertisements - $14,652
Agency management fee - $8,500
(c) Western Power did not pay talent directly. An agency management fee of $8,500 was paid.
(d) No.
(b) The breakdown is:
Creative development and production of videos – $100,000
Media (Facebook, Instagram, LinkedIn, YouTube, Location targeted) - $70,000
Creative development of digital assets for advertisements - $7271
Production of digital assets for advertisements - $14,652
Agency management fee - $8,500
(c) Western Power did not pay talent directly. An agency management fee of $8,500 was paid.
(d) No.
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