❓ Question regarding the policy in place for electronic billboard advertising on freeways, specifically addressing concerns about the sexualisation of children as outlined in the Commissioner for Children and Young People’s report. The response outlines reliance on self-regulation and industry codes.
AnsweredQoN 1757Legislative Council
QuestionView source ↗
Further to the media release on 15 October 2014, in reference to the electronic billboard advertising for freeways, I ask: (a) what policy has been put in place to ensure that such advertising is sensitive to the concerns about billboard advertising outlined in the Commissioner for Children and Young People’s 2013 report, Sexualisation of Children ; (b) has that policy been updated since the tabling of the Commissioner’s report on 26 June 2014; (c) if no to (b), will the Minister direct that the policy be reviewed and that such review include consultation with the Commissioner for Children and Young People; (d) if yes to (c), in which calendar month does the Minister expect that policy review to be concluded; (e) will the Minister table a copy of the most recent version of the policy; and (f) if no to (e), why not?
AnswerView source ↗
Answered
20 November 2014
Responded by
Parliamentary Secretary representing the Minister for Transport
Response time
35 days
(a) - (f)
Main Roads has stipulated under the contract to install Electronic Billboards on the Freeway that it will generally rely upon the self-regulatory controls within the advertising industry to enforce minimum standards. However, it may take action to modify or remove any advertisement that does not meet the Advertising Industry's Code of Ethics or causes a traffic hazard. Furthermore, Outdoor Media Association (OMA) has advised that they will comply with a number of codes, specifically, the Australian Association of National Advertisers (AANA) Code for Advertising and Marketing Communications for Children, which states that any advertising must not include sexual imagery of children or imply that children are sexual beings.
Main Roads has stipulated under the contract to install Electronic Billboards on the Freeway that it will generally rely upon the self-regulatory controls within the advertising industry to enforce minimum standards. However, it may take action to modify or remove any advertisement that does not meet the Advertising Industry's Code of Ethics or causes a traffic hazard. Furthermore, Outdoor Media Association (OMA) has advised that they will comply with a number of codes, specifically, the Australian Association of National Advertisers (AANA) Code for Advertising and Marketing Communications for Children, which states that any advertising must not include sexual imagery of children or imply that children are sexual beings.
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