❓ Mr. Blayney asks the Premier how the Liberal-National government is promoting WA's high-quality produce through the 'Western Australia Worth Sharing' campaign. The Premier details the campaign's objectives, funding, target markets, and focus on high-quality agribusiness.
AnsweredQoN 806Legislative Assembly
QuestionView source ↗
WESTERN AUSTRALIA WORTH SHARING
— BRAND CAMPAIGN
806. Mr I.C. BLAYNEY to the Premier:
I
understand that the brand WA campaign was launched last Friday. Can the Premier
please tell the house how the Liberal–National government is helping to
promote Western Australia's high-quality produce to the world?
— BRAND CAMPAIGN
806. Mr I.C. BLAYNEY to the Premier:
I
understand that the brand WA campaign was launched last Friday. Can the Premier
please tell the house how the Liberal–National government is helping to
promote Western Australia's high-quality produce to the world?
AnswerView source ↗
I
thank the member for the question. Of course, the electorate of Geraldton is at
the centre of a major wheat‑producing region within Western Australia,
along with the electorate of the member for Moore.
Western
Australia has had a long history of being a large-scale agricultural and
fisheries producer, and has a global reputation for the high quality and safety
of its produce and lack of disease, whether it be plant or animal disease. That
has been a great strength. Obviously, we have a natural quarantine, being on an
island and, indeed, being separated from the east coast by desert. Last Friday,
along with the Minister for Regional Development, the Minister for State
Development and the Minister for Agriculture and Food, we launched the brand Western
Australia policy, which is based on the slogan ''Western Australia Worth
Sharing''. That particular slogan was market tested, both here and
internationally, and I think it creates a good sentiment. We are not simply
seeking to sell produce; we are inviting a sharing in the development of our
agricultural industries and of high-quality agrifoods.
The
opportunities are immense for agriculture, obviously, with a very large
population to our north, with urbanisation taking place, with rising living
standards and with a change in people's tastes and preferences. The
program is an $8 million commitment over three years, funded through the
royalties for regions project. The first phase is to get the message out, I guess,
to Western Australian producers and to encourage them to participate in it. So
far, 25 agriproducers in Western Australia—farm producers,
horticulturalists and fishing industry companies—have taken part. The
program of promoting Western Australia Worth Sharing will begin in Singapore
and China, and then a little later will spread to Japan and Indonesia.
This
is labelling our produce for its high quality and particularly for the food
safety attached to it, it is encouraging the participation of high-quality
producers in Western Australia, and it is an appeal directly to consumers in
the purchasing countries. That is the difference—a direct appeal to
consumers, and these are basically premium, high-quality products. The targets
are the rapidly emerging large city-states of Asia.
The
project has been developed over some time and great care has gone into it. As I
said, it has been market tested. I encourage the producers of high-quality
food, including fisheries products, to participate in it, and I look forward to
seeing it being launched, initially in Singapore, and then spreading throughout
key markets. In time, Western Australia Worth Sharing may well extend to other
sectors of our economy, but for the moment it is very much concentrated on
agribusiness.
thank the member for the question. Of course, the electorate of Geraldton is at
the centre of a major wheat‑producing region within Western Australia,
along with the electorate of the member for Moore.
Western
Australia has had a long history of being a large-scale agricultural and
fisheries producer, and has a global reputation for the high quality and safety
of its produce and lack of disease, whether it be plant or animal disease. That
has been a great strength. Obviously, we have a natural quarantine, being on an
island and, indeed, being separated from the east coast by desert. Last Friday,
along with the Minister for Regional Development, the Minister for State
Development and the Minister for Agriculture and Food, we launched the brand Western
Australia policy, which is based on the slogan ''Western Australia Worth
Sharing''. That particular slogan was market tested, both here and
internationally, and I think it creates a good sentiment. We are not simply
seeking to sell produce; we are inviting a sharing in the development of our
agricultural industries and of high-quality agrifoods.
The
opportunities are immense for agriculture, obviously, with a very large
population to our north, with urbanisation taking place, with rising living
standards and with a change in people's tastes and preferences. The
program is an $8 million commitment over three years, funded through the
royalties for regions project. The first phase is to get the message out, I guess,
to Western Australian producers and to encourage them to participate in it. So
far, 25 agriproducers in Western Australia—farm producers,
horticulturalists and fishing industry companies—have taken part. The
program of promoting Western Australia Worth Sharing will begin in Singapore
and China, and then a little later will spread to Japan and Indonesia.
This
is labelling our produce for its high quality and particularly for the food
safety attached to it, it is encouraging the participation of high-quality
producers in Western Australia, and it is an appeal directly to consumers in
the purchasing countries. That is the difference—a direct appeal to
consumers, and these are basically premium, high-quality products. The targets
are the rapidly emerging large city-states of Asia.
The
project has been developed over some time and great care has gone into it. As I
said, it has been market tested. I encourage the producers of high-quality
food, including fisheries products, to participate in it, and I look forward to
seeing it being launched, initially in Singapore, and then spreading throughout
key markets. In time, Western Australia Worth Sharing may well extend to other
sectors of our economy, but for the moment it is very much concentrated on
agribusiness.
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