❓ Details the WA Department of Health's Facebook advertising expenditure, campaigns, targeted audiences, and associated costs for immunisation, sexual health, and heatwave awareness initiatives.
AnsweredQoN 5668Legislative Assembly
Asked
15 October 2019
Member
Portfolio
Deputy Premier; Minister for Health; Mental Health
QuestionView source ↗
I refer to page 142 of the Department of Health 2018-19 Annual Report, and ask: (a) Will the Minister provide a brief summary of the campaigns and costs associated with the $35,362 spent with Facebook, including: (i) What were the Facebook pages which hosted or promoted each campaign; and (ii) Was any specific audience targeting used and if so, what were the defined audiences for each campaign?
AnswerView source ↗
Answered
26 November 2019
Response time
12 days
I am advised:
(a) Immunisation campaigns that included influenza, measles, mumps, rubella (MMR), meningococcal ACWY, HPV vaccine and booster does of diphtheria, tetanus and pertussis and strengthening immunisation enrolment requirements for child care services and kindergartens: $19,106
Sexual health campaigns that included prevention, testing and treatment for sexually transmitted infections (STI), Blood-borne Viruses and gonorrhoea plus sexual health education about relationships and puberty: $15,810
Heatwave: the heatwave campaign aimed to reduce instances of heat stress and heat-related illness in the Kimberley and Pilbara regions during early December 2018. The campaign advised people in these regions to take precautions to avoid heat stress, which can be particularly dangerous for the elderly, young children and babies, whose bodies cannot always regulate temperature changes efficiently. $446
(i) @HealthyWA - https://www.facebook.com/HealthyWA
(ii) Immunisation Flu vaccine children under 5: 18–50, living in WA
Year 8 immunisation: 58–65, living in WA
Measles Vaccination: 20–53, living in WA
Pregnant women: 18–45, living in WA
Flu vaccine general: 18–65+, living in WA
Flu vaccine over 65: 64+, living in WA
Flu vaccine Aboriginal: 13–65+, living in WA, interests including Australian Aboriginal culture
Starting school 2019: 25–50, living in WA, Parents, Parents with preschoolers (03-05 years)
Year 10 immunisations: 15–16 living in WA
Year 10 immunisations parents: 35–65+, living in WA, Parents: Parents with teenagers (13-17 years)
Year 7/8 immunisation: 30–65+, living in WA, Parents Parents with teenagers (13-17 years) and Parents with preteens (09-12 years)Meningococcal ACWY Women/ATSI: Women, 18 –45, living in WA, in postcodes including 6056, 6061, 6112, 6330, 6430, 6530, 6714, 6722, 6725, 6728, 6743, 6753, 6765, 6770, Gosnells, Western Australia
Meningococcal ACWY regional parents: 16–45 living in WA except Perth
Meningococcal ACWY regional parents: 18–45 living in WA in Perth
Year 8 immunisation reminder: 28–65+ living in WA Parents with teenagers (13-17 years)
Starting schools 2018: 20–50 living in WA
Sexual Health Get the facts youth videos: 13–17, living in WA
Youth STI: 16–24, living in WA
Gonorrhoea: 5–35, men living in WA
Get the facts youth videos regional WA: 14–17 living in WA
Aboriginal STI: 17-29, living in WA
Youth STI video: 16–24, living in WA
Gonorrhoea: 25–35 women living in WA
Get the facts learn and laugh: 14–17 living in WA
Aboriginal BBV: 19–29 living in WA
Heatwave 18–65+ living in WA in Australia: Broome (+50 mi), Derby (+50 mi), Fitzroy Crossing (+50 mi), Halls Creek (+50 mi), Kununurra (+48 mi), Pilbara (+50 mi), Kalumburu (+50 mi) Western Australia
(a) Immunisation campaigns that included influenza, measles, mumps, rubella (MMR), meningococcal ACWY, HPV vaccine and booster does of diphtheria, tetanus and pertussis and strengthening immunisation enrolment requirements for child care services and kindergartens: $19,106
Sexual health campaigns that included prevention, testing and treatment for sexually transmitted infections (STI), Blood-borne Viruses and gonorrhoea plus sexual health education about relationships and puberty: $15,810
Heatwave: the heatwave campaign aimed to reduce instances of heat stress and heat-related illness in the Kimberley and Pilbara regions during early December 2018. The campaign advised people in these regions to take precautions to avoid heat stress, which can be particularly dangerous for the elderly, young children and babies, whose bodies cannot always regulate temperature changes efficiently. $446
(i) @HealthyWA - https://www.facebook.com/HealthyWA
(ii) Immunisation Flu vaccine children under 5: 18–50, living in WA
Year 8 immunisation: 58–65, living in WA
Measles Vaccination: 20–53, living in WA
Pregnant women: 18–45, living in WA
Flu vaccine general: 18–65+, living in WA
Flu vaccine over 65: 64+, living in WA
Flu vaccine Aboriginal: 13–65+, living in WA, interests including Australian Aboriginal culture
Starting school 2019: 25–50, living in WA, Parents, Parents with preschoolers (03-05 years)
Year 10 immunisations: 15–16 living in WA
Year 10 immunisations parents: 35–65+, living in WA, Parents: Parents with teenagers (13-17 years)
Year 7/8 immunisation: 30–65+, living in WA, Parents Parents with teenagers (13-17 years) and Parents with preteens (09-12 years)Meningococcal ACWY Women/ATSI: Women, 18 –45, living in WA, in postcodes including 6056, 6061, 6112, 6330, 6430, 6530, 6714, 6722, 6725, 6728, 6743, 6753, 6765, 6770, Gosnells, Western Australia
Meningococcal ACWY regional parents: 16–45 living in WA except Perth
Meningococcal ACWY regional parents: 18–45 living in WA in Perth
Year 8 immunisation reminder: 28–65+ living in WA Parents with teenagers (13-17 years)
Starting schools 2018: 20–50 living in WA
Sexual Health Get the facts youth videos: 13–17, living in WA
Youth STI: 16–24, living in WA
Gonorrhoea: 5–35, men living in WA
Get the facts youth videos regional WA: 14–17 living in WA
Aboriginal STI: 17-29, living in WA
Youth STI video: 16–24, living in WA
Gonorrhoea: 25–35 women living in WA
Get the facts learn and laugh: 14–17 living in WA
Aboriginal BBV: 19–29 living in WA
Heatwave 18–65+ living in WA in Australia: Broome (+50 mi), Derby (+50 mi), Fitzroy Crossing (+50 mi), Halls Creek (+50 mi), Kununurra (+48 mi), Pilbara (+50 mi), Kalumburu (+50 mi) Western Australia
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