WA Parliamentary Question on Notice reveals the extent of market research and polling conducted by agencies within the Treasurer and Minister for Energy's portfolio during the 2015-16 financial year, including costs, agencies involved, and report details. The Government Employees Superannuation Board (GESB), Horizon Power, Insurance Commission of Western Australia, Office of the Auditor General, Synergy, Western Australian Treasury Corporation and Western Power all engaged market research or pol

AnsweredQoN 5757Legislative Assembly
Asked
16 August 2016
Portfolio
Treasurer; Minister for Energy; Citizenship and Multicultural Interests

QuestionView source ↗

For each agency within each of the Minister's portfolio of responsibilities, please provide the following information: (a) during the 2015-16 financial year, on how many occassions did the agencies in the Minister's portfolio engage market research or polling agencies; (b) what are the names of these market research or polling agencies, and how much was paid to each such business; (c) what is the title and date of each report prepared by these market research or polling agencies; (d) if a copy of any such report was provided to the Minister or the Minister's office, which reports were provided, and on what date; and (e) did any such market research or polling agency provide a verbal briefing to the Minister or to the Minister's office: (i) if yes, on what date or dates; and (ii) if yes, who was present during this verbal briefing?

AnswerView source ↗

Answered
19 September 2016
Response time
34 days
Department of Treasury
(a) Nil.
(b-e) Not applicable.
Economic Regulation Authority
(a) Nil.
(b-e) Not applicable.
Government Employees Superannuation Board
(a) Thirteen.
(b) Painted Dog $64 836 (ex GST)
Research Solutions $6 255 (ex GST)
Optimal Workshop $149 (ex GST)
(c) GESB Member Services Satisfaction Pulse July 2015
GESB Member Services Satisfaction Pulse August 2015
GESB Member Services Satisfaction Pulse September 2015
GESB Member Services Satisfaction Pulse July – September 2015
GESB Member Services Satisfaction Pulse October 2015
GESB Member Services Satisfaction November 2015
GESB Member Services Satisfaction December 2015
GESB Member Services Satisfaction July 2015 to December 2015 Topline Measure
GESB Member Services Satisfaction Pulse January to March 2016
GESB Member Services Satisfaction Pulse May to June 2016
GESB Member Services Annual Satisfaction Survey 2015-16 Annual KPI Summary
GESB Employer Annual Satisfaction Survey 2015
Website Project (Responsive & Accessible Website {RAW}) Information Architecture Survey June 2016
(d) No copies provided.
(e) No
(i-ii) Not applicable
Horizon Power
(a) Two.
(b) Metrix Consulting - $159,660
(c) Brand value and product demand research report - 24 June 2016
Solar Credit Scheme Research report - 20 May 2016
(d) No
(e) N/A
Independent Market Operator
(a) Nil.
(b-e) Not applicable.
Insurance Commission of Western Australia
(a) Three.
(b) Faster Horses ($23,750) and Painted Dog ($29,366).
(c) Campaign Evaluation: Expansion of Motor Injury Insurance, 3 March 2016.
RiskCover: Injured Workers Satisfaction Survey, 17 September 2015; and
RiskCover: Customer Satisfaction Survey, 17 September 2015.
(d) Campaign Evaluation: Expansion of Motor Injury Insurance. 1 March 2016.
(e) No.
Office of Multicultural Interests
(a) Nil.
(b-e) Not applicable.
Office of the Auditor General
(a) Three.
(b) Orima Research. Total fee payable was $75,900 (inc-GST).
(c) Office of the Auditor General for Western Australia – 2015-16 Survey of Assurance Audit Clients – June 2016
OAG WA 2015-16 Survey of Parliamentarians – July 2016
Office of the Auditor General for Western Australia – 2015-16 Survey of Performance Audit Clients - August 2016.
(d) No reports were provided to the Minister.
(e) No.
Public Utilities Office
(a) Nil.
(b)-(e) Not applicable.
Synergy
(a) Eight.
(b) Thinkfield - $15,984
Faster Horses - $157,300
Painted Dog - $29,990
Ipsos - $167,707
Fifth Quadrant - $29,950
(c) Synergy brand tracking program, July 2015 – June 2016
Direct debit by instalment omnibus, July 2015
Synergy pre-testing, August 2015
Ad concept testing, October 2015
EConnect online omnibus, October 2015
Synergy voice talent evaluation, February 2016
Synergy website observation, June 2016
Channel optimisation project, June 2016
(d) Not applicable.
(e) No.
(i) Not applicable.
(ii) Not applicable.
Western Australian Treasury Corporation
(a) One.
(b) Peter Lee Associates, $22,000.
(c) WATC Client Review, 3rd August 2016.
(d) A copy of this report was not provided to the Treasurer.
(e) No.
(i-ii) Not Applicable.
Western Power
(a) Eleven.
(b) Ipsos Pty Ltd - $393,314.85
Faster Horses - $85,932.00
(c) Residential Corporate Reputation Q5 – September 2015
Residential Corporate Reputation Q6 – December 2015
Make the Safe Call Winter 2015
Make the Safe Call Summer 2016
Residential Corporate Reputation Q7 – March 2016
Residential Corporate Reputation Q8 – June 2016
Stakeholder Corporate Reputation 2016 FY
(d-e) Copies were not provided to the Minister or his office, and he received no verbal briefings.

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