Home›Questions on Notice›QoN 1065

❓ A WA parliamentary question seeks details on the government's public awareness campaign regarding coercive control, including advertising placements, expenditure, target audience, and involved agencies. The answer provides specific information on these aspects.

AnsweredQoN 1065Legislative Council

Asked

4 December 2025

Member

Hon Michelle Boylan

Portfolio

Prevention of Family and Domestic Violence

QuestionView source ↗

I refer to the public awareness campaign and advertising conducted as part of the Government's education phase before legislating coercive control, and I ask, from 2022 to date: (a) can the Government table all types of advertising placements used (digital, social, television, print, outdoor etc.); (b) what is the total expenditure for each placement, each financial year; (c) what is the target audience for these campaigns; and (d) what external agencies or consultants were engaged to deliver these campaigns?

AnswerView source ↗

Answered

24 February 2026

Responded by

Minister for Agriculture and Food representing the Minister for Prevention of Family and Domestic Violence

Response time

5 days

(a) The ‘Coercion Hurts’ campaign advertising has been placed in radio, press, online, out-of-home, television and paid search.
(b) Advertising expenditure is $1,967,202 over financial years 2024-25 and 2025-26.
(c) The primary audience is males aged between 25 and 54 living in WA. The secondary audiences are females, Aboriginal people and Culturally and Linguistically Diverse people aged between 25 and 54 living in WA.
(d) 303 MullenLowe Australia Pty Ltd; Carat Australia Media Services Pty Ltd.

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