❓ A parliamentary question seeks details about a Tourism WA commissioned report by Jones Lang LaSalle regarding barriers to tourism development and its impact on strategic planning. The answer provides a date for the report's receipt and refers the member to the report itself, while noting a new brand and marketing campaign launch.
AnsweredQoN 1694Legislative Council
QuestionView source ↗
I refer to page 15 of the Tourism WA draft document Experience Perth - Tourism Development Priorities 2010-2015 which states, ‘At a strategic level, Tourism WA recently commissioned a study conducted by Jones Lang LaSalle to identify the barriers to tourism development in Western Australia’, and I ask -
(1) Has Tourism WA received the final report from Jones Lang LaSalle and if so, when?
(2) If yes to (1), did Jones Lang LaSalle identify any deficiencies in Tourism WA’s strategic planning or vision for the State’s tourism industry?
(3) If yes to (2), what were the deficiencies identified by Jones Lang LaSalle in Tourism WA’s strategic planning or vision for the State’s tourism industry?
(4) If yes to (3), did the Jones Lang LaSalle report make any recommendations regarding Tourism WA’s strategic planning and overall brand strategy?
(5) If yes to (4), what were those recommendations?
(6) If yes to (5), what actions has Tourism WA undertaken to implement the Jones Lang LaSalle report’s recommendations about Tourism WA’s strategic planning and overall brand strategy?
(1) Has Tourism WA received the final report from Jones Lang LaSalle and if so, when?
(2) If yes to (1), did Jones Lang LaSalle identify any deficiencies in Tourism WA’s strategic planning or vision for the State’s tourism industry?
(3) If yes to (2), what were the deficiencies identified by Jones Lang LaSalle in Tourism WA’s strategic planning or vision for the State’s tourism industry?
(4) If yes to (3), did the Jones Lang LaSalle report make any recommendations regarding Tourism WA’s strategic planning and overall brand strategy?
(5) If yes to (4), what were those recommendations?
(6) If yes to (5), what actions has Tourism WA undertaken to implement the Jones Lang LaSalle report’s recommendations about Tourism WA’s strategic planning and overall brand strategy?
AnswerView source ↗
Answered
20 April 2010
Responded by
Minister for Environment representing the Minister for Tourism
Response time
48 days
(1) Yes, in August 2009.
(2) - (5) I refer the Member to the Jones Lang LaSalle Hotels report which is available from Tourism Western Australia on request.
(6) A new brand and marketing campaign was launched in February 2010. The new brand will be used to guide the development and promotion of WA as a tourism destination for the benefit of the State's tourism industry. The current Strategic Analysis undertaken by Tourism Western Australia's Board will also guide the agency's focus and will address this recommendation.
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(2) - (5) I refer the Member to the Jones Lang LaSalle Hotels report which is available from Tourism Western Australia on request.
(6) A new brand and marketing campaign was launched in February 2010. The new brand will be used to guide the development and promotion of WA as a tourism destination for the benefit of the State's tourism industry. The current Strategic Analysis undertaken by Tourism Western Australia's Board will also guide the agency's focus and will address this recommendation.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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