❓ A WA parliamentary question seeks details on the government's $1 million advertising campaign regarding the state's GST arrangements. The response provides the total advertising spend but lacks specific breakdowns requested.
AnsweredQoN 1209Legislative Council
Asked
24 February 2026
Member
Portfolio
Deputy Premier; Treasurer; Minister for Transport; Sport and Recreation
QuestionView source ↗
I refer to the Western Australian Government’s advertising campaign regarding the State’s GST arrangements, reported to cost $1 million, and I ask: (a) how much has been spent on advertising placements in Western Australian media outlets (including print, digital, television, and radio); (b) how much has been spent on advertising placements outside Western Australia; and (c) what proportion, expressed as a percentage, of total campaign expenditure relates to advertising within Western Australia?
AnswerView source ↗
Answered
5 May 2026
Responded by
Parliamentary Secretary to the Deputy Premier; Treasurer; Minister for Transport; Sport and Recreation
Response time
9 days
(a-c) The Cook Government's 'WA's GST is working for Australia' advertising campaign had two goals:
· Educating the rest of the nation about the benefits of WA Labor's fair share GST deal; and
· Call on Western Australians to show their support for the GST deal - which has helped deliver essential services like hospitals, housing and infrastructure - by having their say. The views of more than 6,000 people informed the State Government's official submission to the Productivity Commission.
As part of the campaign, advertisements were purchased in print, radio, digital and out of home settings both in WA and across Australia in packages with advertisers. The total advertising placement spend in and outside of Western Australia (excluding GST), with all advertising contributing to the campaign’s broader goals, was approximately $879,000.
· Educating the rest of the nation about the benefits of WA Labor's fair share GST deal; and
· Call on Western Australians to show their support for the GST deal - which has helped deliver essential services like hospitals, housing and infrastructure - by having their say. The views of more than 6,000 people informed the State Government's official submission to the Productivity Commission.
As part of the campaign, advertisements were purchased in print, radio, digital and out of home settings both in WA and across Australia in packages with advertisers. The total advertising placement spend in and outside of Western Australia (excluding GST), with all advertising contributing to the campaign’s broader goals, was approximately $879,000.
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