❓ A WA parliamentary question regarding the Hotel Perth campaign, its performance, and key performance indicators. The response provides some sales data but lacks specific details requested.
AnsweredQoN 4292Legislative Assembly
Asked
30 October 2018
Member
Portfolio
Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
QuestionView source ↗
I refer to the Government’s announcement on 26 February 2018
regarding the Hotel Perth campaign, and I ask: (a) what is the current status of the Hotel Perth campaign; (b) how long will the Hotel Perth campaign run for; (c) to date, how many hotel deals were purchased in each of the three categories as a result of this campaign: (i) under $200; (ii) under $300; and (iii) luxury ($300 and over); (d) to date, how many holiday packages were purchased as a result of this campaign; (e) to date, how many day tour deals were purchased as a result of this campaign; and (f) what are the Key Performance Indicators of this campaign?
regarding the Hotel Perth campaign, and I ask: (a) what is the current status of the Hotel Perth campaign; (b) how long will the Hotel Perth campaign run for; (c) to date, how many hotel deals were purchased in each of the three categories as a result of this campaign: (i) under $200; (ii) under $300; and (iii) luxury ($300 and over); (d) to date, how many holiday packages were purchased as a result of this campaign; (e) to date, how many day tour deals were purchased as a result of this campaign; and (f) what are the Key Performance Indicators of this campaign?
AnswerView source ↗
Answered
12 February 2019
Responded by
Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
Response time
12 days
(a) The Hotel Perth campaign has concluded.
(b) Hotel Perth had two campaign periods – 10 February 2018 to 31 March 2018 and 13 May 2018 to 23 June 2018.
(c-d) Campaign partners did not provide the quantity of hotel deals purchased by price category or the quantity of holiday packages purchased. However, they reported 2,600 room nights in Perth were sold and total sales across all products was $881,448 during the campaign period.
(e) Campaign partners did not provide the quantity of day tour deals purchased, however, they reported touring product sales of $84,971 during the campaign period.
(f) The Key Performance Indicators for the campaign were:
· Increase sales revenue for Perth
· Increase room nights booked
· Increase the number of people booking travel to Perth
· Increase awareness of Perth
An increase was recorded across all indicators.
(b) Hotel Perth had two campaign periods – 10 February 2018 to 31 March 2018 and 13 May 2018 to 23 June 2018.
(c-d) Campaign partners did not provide the quantity of hotel deals purchased by price category or the quantity of holiday packages purchased. However, they reported 2,600 room nights in Perth were sold and total sales across all products was $881,448 during the campaign period.
(e) Campaign partners did not provide the quantity of day tour deals purchased, however, they reported touring product sales of $84,971 during the campaign period.
(f) The Key Performance Indicators for the campaign were:
· Increase sales revenue for Perth
· Increase room nights booked
· Increase the number of people booking travel to Perth
· Increase awareness of Perth
An increase was recorded across all indicators.
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