The Minister for Tourism outlines the benefits of direct flights from China Southern Airlines to WA, including increased tourism and economic growth, while acknowledging the need to prepare the tourism industry for Chinese visitors.

AnsweredQoN 779Legislative Assembly
Asked
9 November 2011
Portfolio
Tourism

QuestionView source ↗

CHINA SOUTHERN AIRLINES — Western Australia–CHINA DIRECT FLIGHTS
At a time when the number of tourists coming to Western Australia is significantly down, I am proud to be part of a government that has successfully negotiated direct flights to Western Australia by China Southern Airlines. Now that the first flight has arrived in Perth, can the minister advise the house of the benefits to WA of these direct flights? Dr K.D. HAMES

AnswerView source ↗

I thank the member for his question and also for his attendance today. Although these flights are not related to his electorate, I was very pleased that the member for Geraldton rang and asked whether I would be happy for him to be there to meet the inaugural flight. Given that we had to get up at 4.30 this morning to be ready to be out there, it was a difficult task. So, well done to the member for making that effort. The provision of direct flights from China is a huge step forward for Western Australia in its relationship with China, and in terms of accessing tourists. We have done poorly in the past in the sense that only three per cent of tourists who come to Australia come to Western Australia. Numbers have been increasing, and, in fact, increasing reasonably significantly, but it has been off a very low base. Only 15 000 Chinese tourists come to Western Australia each year. By way of comparison, I think 70 000 or 80 000 come from Singapore. We are hoping to increase that number of Chinese visitors by at least 10 per cent a year, and make it in the order of 100 000 visits per year, which will make a big difference to our tourism industry. There have been comments in today’s paper—not about the risks involved, but there are risks—about not being able to be successful with this venture. This is in the sense that we will have a big influx in Chinese tourists who want certain things, and we have to ensure that we are ready to provide those things; namely, that we have the hotels for them to stay in and the tourist operators who are able to communicate, and who can provide the opportunity that people coming from China want when they get here. I am very pleased to say that the Tourism Council and Tourism WA have been working very closely together to get everybody China-ready. In fact they have been running classes for interested businesses to teach them the sorts of things they will need to do and to help them put together packages. Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
Dr K.D. HAMES replied: I thank the member for his question and also for his attendance today. Although these flights are not related to his electorate, I was very pleased that the member for Geraldton rang and asked whether I would be happy for him to be there to meet the inaugural flight. Given that we had to get up at 4.30 this morning to be ready to be out there, it was a difficult task. So, well done to the member for making that effort. The provision of direct flights from China is a huge step forward for Western Australia in its relationship with China, and in terms of accessing tourists. We have done poorly in the past in the sense that only three per cent of tourists who come to Australia come to Western Australia. Numbers have been increasing, and, in fact, increasing reasonably significantly, but it has been off a very low base. Only 15 000 Chinese tourists come to Western Australia each year. By way of comparison, I think 70 000 or 80 000 come from Singapore. We are hoping to increase that number of Chinese visitors by at least 10 per cent a year, and make it in the order of 100 000 visits per year, which will make a big difference to our tourism industry. There have been comments in today’s paper—not about the risks involved, but there are risks—about not being able to be successful with this venture. This is in the sense that we will have a big influx in Chinese tourists who want certain things, and we have to ensure that we are ready to provide those things; namely, that we have the hotels for them to stay in and the tourist operators who are able to communicate, and who can provide the opportunity that people coming from China want when they get here. I am very pleased to say that the Tourism Council and Tourism WA have been working very closely together to get everybody China-ready. In fact they have been running classes for interested businesses to teach them the sorts of things they will need to do and to help them put together packages. Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
I thank the member for his question and also for his attendance today. Although these flights are not related to his electorate, I was very pleased that the member for Geraldton rang and asked whether I would be happy for him to be there to meet the inaugural flight. Given that we had to get up at 4.30 this morning to be ready to be out there, it was a difficult task. So, well done to the member for making that effort. The provision of direct flights from China is a huge step forward for Western Australia in its relationship with China, and in terms of accessing tourists. We have done poorly in the past in the sense that only three per cent of tourists who come to Australia come to Western Australia. Numbers have been increasing, and, in fact, increasing reasonably significantly, but it has been off a very low base. Only 15 000 Chinese tourists come to Western Australia each year. By way of comparison, I think 70 000 or 80 000 come from Singapore. We are hoping to increase that number of Chinese visitors by at least 10 per cent a year, and make it in the order of 100 000 visits per year, which will make a big difference to our tourism industry. There have been comments in today’s paper—not about the risks involved, but there are risks—about not being able to be successful with this venture. This is in the sense that we will have a big influx in Chinese tourists who want certain things, and we have to ensure that we are ready to provide those things; namely, that we have the hotels for them to stay in and the tourist operators who are able to communicate, and who can provide the opportunity that people coming from China want when they get here. I am very pleased to say that the Tourism Council and Tourism WA have been working very closely together to get everybody China-ready. In fact they have been running classes for interested businesses to teach them the sorts of things they will need to do and to help them put together packages. Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
The provision of direct flights from China is a huge step forward for Western Australia in its relationship with China, and in terms of accessing tourists. We have done poorly in the past in the sense that only three per cent of tourists who come to Australia come to Western Australia. Numbers have been increasing, and, in fact, increasing reasonably significantly, but it has been off a very low base. Only 15 000 Chinese tourists come to Western Australia each year. By way of comparison, I think 70 000 or 80 000 come from Singapore. We are hoping to increase that number of Chinese visitors by at least 10 per cent a year, and make it in the order of 100 000 visits per year, which will make a big difference to our tourism industry. There have been comments in today’s paper—not about the risks involved, but there are risks—about not being able to be successful with this venture. This is in the sense that we will have a big influx in Chinese tourists who want certain things, and we have to ensure that we are ready to provide those things; namely, that we have the hotels for them to stay in and the tourist operators who are able to communicate, and who can provide the opportunity that people coming from China want when they get here. I am very pleased to say that the Tourism Council and Tourism WA have been working very closely together to get everybody China-ready. In fact they have been running classes for interested businesses to teach them the sorts of things they will need to do and to help them put together packages. Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
There have been comments in today’s paper—not about the risks involved, but there are risks—about not being able to be successful with this venture. This is in the sense that we will have a big influx in Chinese tourists who want certain things, and we have to ensure that we are ready to provide those things; namely, that we have the hotels for them to stay in and the tourist operators who are able to communicate, and who can provide the opportunity that people coming from China want when they get here. I am very pleased to say that the Tourism Council and Tourism WA have been working very closely together to get everybody China-ready. In fact they have been running classes for interested businesses to teach them the sorts of things they will need to do and to help them put together packages. Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
Apart from negotiating this first flight, which was done by chief executive officer of Tourism WA, Stephanie Buckland, from Sydney, and by me when in Guangzhou, where a memorandum of understanding was signed with China Southern Airlines. The state has invested a considerable amount of money, $2.5 million, on promoting the flights when they occur, largely through marketing. Perth Airport has also put in significant funds, as has Tourism Australia. All of this has come together to make this a successful occurrence. Of course, the service is available in return for Western Australians who want to go overseas; we encourage Western Australians to visit China and to make use of this plane very successful. The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.
The chairman of China Southern Airlines, Mr Si Xianmin, is here at the moment. We met him and his entourage this morning, and we will meet him again later today. We have a welcoming function for him at Fraser’s tomorrow. I have to say that they are very appreciative of the effort that we have made to ensure that they are welcome here in Western Australia. We now need to make sure that we continue that promotion, to continue to develop the marketing associated with that first flight into Western Australia and to make sure that it is successful. It will be three flights a week to start off with—Monday, Wednesday and Friday. If we can make that flight successful, we can grow it to daily flights or even more frequently. Sydney and Melbourne have twice-daily flights. It is very much in our interest to support China Southern Airlines and to promote it in being very successful in its business.

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