❓ A WA parliamentary question on notice regarding the Water Corporation's 'Fresh Water Thinking' campaign, inquiring about its costs, duration, targets, and effectiveness assessment. The response provides a breakdown of expenses and future plans.
AnsweredQoN 866Legislative Council
QuestionView source ↗
FRESH WATER
THINKING CAMPAIGN
866. Hon SAMANTHA ROWE to the
parliamentary secretary representing the Minister for Water:
I refer to the
Water Corporation's current Fresh Water Thinking campaign.
(1) How much
will be spent on this campaign in the financial year 2013–14 for each
of —
(a) television
production;
(b) radio
production;
(c) newspaper
production;
(d) television
media buy;
(e) newspaper
media buy;
(f) outdoor
advertising;
(g) agency
expenses;
(h) management
expenses; and
(i) other
expenses?
(2) How long does
the Water Corporation intend for this campaign to run; and how much is expected
to be spent on it in future financial years?
(3) What
targets are being set for reducing water consumption as a result of this
campaign?
(4) What
measures are being used to assess the effectiveness of this campaign?
THINKING CAMPAIGN
866. Hon SAMANTHA ROWE to the
parliamentary secretary representing the Minister for Water:
I refer to the
Water Corporation's current Fresh Water Thinking campaign.
(1) How much
will be spent on this campaign in the financial year 2013–14 for each
of —
(a) television
production;
(b) radio
production;
(c) newspaper
production;
(d) television
media buy;
(e) newspaper
media buy;
(f) outdoor
advertising;
(g) agency
expenses;
(h) management
expenses; and
(i) other
expenses?
(2) How long does
the Water Corporation intend for this campaign to run; and how much is expected
to be spent on it in future financial years?
(3) What
targets are being set for reducing water consumption as a result of this
campaign?
(4) What
measures are being used to assess the effectiveness of this campaign?
AnswerView source ↗
I thank the
honourable member for some notice of this question.
(1) I have
been advised the following —
(a) $500 000
to produce all television commercials;
(b) $3 500 to
produce all radio commercials;
(c) $17 000 to
produce all press advertisements;
(d) Final
media spend for the campaign will be determined in response to consumption
patterns across the integrated water supply scheme over the next six months.
Planned spend up until end of December 2013 is $370 000;
(e) Refer to
(d). Planned spend up until end of December 2013 is $91 000;
(f) Refer to
(d). Planned spend up until end of December 2013 is $342 000;
(g) $231 000;
(h) Not
applicable; and
(i) The
campaign also incorporates digital production and media. Production expenses
are $17 000. Digital media spend planned up until December is $177 000.
(2) A minimum of
three years. Future spend will be determined by closely monitoring consumption
patterns across the integrated water supply system each year.
(3) This campaign
does not set a specific target but is part of a suite of tools to maintain
community support to reduce scheme water use in Perth from 132 kilolitres to
125 kilolitres per person by 2030.
(4) Tracking of
the campaign's objectives is incorporated into quarterly market
research. Daily consumption patterns are also being closely monitored.
honourable member for some notice of this question.
(1) I have
been advised the following —
(a) $500 000
to produce all television commercials;
(b) $3 500 to
produce all radio commercials;
(c) $17 000 to
produce all press advertisements;
(d) Final
media spend for the campaign will be determined in response to consumption
patterns across the integrated water supply scheme over the next six months.
Planned spend up until end of December 2013 is $370 000;
(e) Refer to
(d). Planned spend up until end of December 2013 is $91 000;
(f) Refer to
(d). Planned spend up until end of December 2013 is $342 000;
(g) $231 000;
(h) Not
applicable; and
(i) The
campaign also incorporates digital production and media. Production expenses
are $17 000. Digital media spend planned up until December is $177 000.
(2) A minimum of
three years. Future spend will be determined by closely monitoring consumption
patterns across the integrated water supply system each year.
(3) This campaign
does not set a specific target but is part of a suite of tools to maintain
community support to reduce scheme water use in Perth from 132 kilolitres to
125 kilolitres per person by 2030.
(4) Tracking of
the campaign's objectives is incorporated into quarterly market
research. Daily consumption patterns are also being closely monitored.
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