❓ A WA parliamentary question on notice regarding the Western Australian Electoral Commission's "Dark Lord" marketing campaign, specifically focusing on the costs associated with its creation, advertising, and related research. The response provides a breakdown of expenditures and confirms research was conducted, with findings tabled.
AnsweredQoN 1835Legislative Assembly
QuestionView source ↗
I refer to the "Dark Lord" marketing campaign by the Western Australian Electoral Commission and ask: (a) how much money was spent on establishing the creative concept; (b) how much money was spent on television advertising; (c) what was the breakdown of television expenditure by channel; (d) how much money was spent on digital media advertising; (e) what was the breakdown of digital media advertising by medium and type (i.e. Facebook boosted post); and (f) was any research conducted in order to establish the "Dark Lord" creative, and if so: (i) will the Minister table the findings of the research: (A) if not, why not; and (ii) how much money was spent on the research?
AnswerView source ↗
Answered
13 March 2018
Responded by
Minister for Electoral Affairs
Response time
35 days
The Western Australian Electoral Commission advises:
(a) The Commission was invoiced $14 183.40 for the creative concept development for the ''Dark Lord'' campaign.
(b) $5 614
(c) BS Viceland was the only television channel utilised for the "Dark Lord'' campaign.
(d) $101 617 on digital advertising.
(e) Digital advertising was spread across Vice, Huffington Post, Unruly; Big Mobile; Facebook; Pilerats.
(f) Yes. The advertising agency conducted research with three focus groups to access and further develop the ''Dark Lord" campaign concept and other options being considered for the 18-35 age cohort.
(i) Yes see tabled paper no.
(A) Not applicable
(ii) $8 146.54
(a) The Commission was invoiced $14 183.40 for the creative concept development for the ''Dark Lord'' campaign.
(b) $5 614
(c) BS Viceland was the only television channel utilised for the "Dark Lord'' campaign.
(d) $101 617 on digital advertising.
(e) Digital advertising was spread across Vice, Huffington Post, Unruly; Big Mobile; Facebook; Pilerats.
(f) Yes. The advertising agency conducted research with three focus groups to access and further develop the ''Dark Lord" campaign concept and other options being considered for the 18-35 age cohort.
(i) Yes see tabled paper no.
(A) Not applicable
(ii) $8 146.54
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