❓ A parliamentary question seeks details on government advertising expenditure, specifically regarding the use of Western Australian actors. The answer provides overall advertising expenditure figures and outlines agency policies on local content, varying across different water-related entities.
AnsweredQoN 4150Legislative Assembly
QuestionView source ↗
(1) What TV or radio advertising is the Minister’s agency running or planning to run?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Minister change that?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Minister change that?
AnswerView source ↗
Answered
17 November 2010
Responded by
Minister for Water; Mental Health
Response time
35 days
It is worth noting that in the financial year 2007-2008, the Labor Government spent $36.6million on Government advertising. In today's money, allowing for a conservative 3.5% annual increase in media costs, that would equate to $39.2million, or, 63.3% or $15.2million more than the projected outcome for the current financial year.
Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the Electoral Act 1907.
(6) - (6) (a) The Department of Water, the Mental Health Commission and the Drug and Alcohol Office have advised that they engage their creative advertising agencies through competitive tendering process in Accordance with State Supply Commission procurement policies, including the Local Content policy.
The appointed creative agency is responsible for engaging voiceover talent as part of the overall production work and represents only a small component of the total cost.
The Water Corporation has advised:
(6) The Water Corporation's policy and practice is to utilise West Australian actors in its advertising wherever possible.
(a) Not applicable
Aqwest have advised:
(6) Aqwest engages its Public Relations Consultancy following a competitive tendering process but Aqwest is not required to follow State Supply Commission Procurement policies. Aqwest does not stipulate any requirement for local content.
(a) Not applicable
Busselton Water have advised:
(6) Busselton Water does not have a policy for employing Western Australian actors in TV or radio advertisements as it does not conduct this type of advertising.
(a) Not applicable
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Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the Electoral Act 1907.
(6) - (6) (a) The Department of Water, the Mental Health Commission and the Drug and Alcohol Office have advised that they engage their creative advertising agencies through competitive tendering process in Accordance with State Supply Commission procurement policies, including the Local Content policy.
The appointed creative agency is responsible for engaging voiceover talent as part of the overall production work and represents only a small component of the total cost.
The Water Corporation has advised:
(6) The Water Corporation's policy and practice is to utilise West Australian actors in its advertising wherever possible.
(a) Not applicable
Aqwest have advised:
(6) Aqwest engages its Public Relations Consultancy following a competitive tendering process but Aqwest is not required to follow State Supply Commission Procurement policies. Aqwest does not stipulate any requirement for local content.
(a) Not applicable
Busselton Water have advised:
(6) Busselton Water does not have a policy for employing Western Australian actors in TV or radio advertisements as it does not conduct this type of advertising.
(a) Not applicable
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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