❓ Ms. Mettam inquires about the progress, implementation, and impact of the 'Brand WA' initiative. The government states Brand WA will be developed by mid-2019 and will use co-branding.
AnsweredQoN 4368Legislative Assembly
QuestionView source ↗
I refer to the answer to Legislative Assembly Question on Notice No. 1660, and I ask: (a) what is the current status of Brand WA; (b) has Brand WA been developed and if no, what are the reasons for delays; (c) how will Brand WA be implemented and marketed, and to which markets; and (d) which existing Western Australian brands will be replaced by Brand WA?
AnswerView source ↗
Answered
12 February 2019
Responded by
Minister for Premier
Response time
9 days
The Department of Jobs, Tourism, Science and Innovation advises:
(a) The Government is delivering on its commitment to consult with industry to progress Brand WA, enabling a consistent but flexible approach to marketing the State.
(b) Brand WA will be developed by mid-2019.
(c)-(d) To encourage the widest possible use of Brand WA across the public and private sectors, and be able to use existing and new relationships in key markets in Asia, Europe and North America, co-branding with regional, industry, trade and corporate brands is an essential part of the proposed model.
(a) The Government is delivering on its commitment to consult with industry to progress Brand WA, enabling a consistent but flexible approach to marketing the State.
(b) Brand WA will be developed by mid-2019.
(c)-(d) To encourage the widest possible use of Brand WA across the public and private sectors, and be able to use existing and new relationships in key markets in Asia, Europe and North America, co-branding with regional, industry, trade and corporate brands is an essential part of the proposed model.
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