A Western Australian parliamentary question regarding Tourism WA's plans to leverage the Oprah Winfrey show's visit to Australia for promotional purposes, and the subsequent answer detailing planned campaigns and confirmed visits.

AnsweredQoN 3186Legislative Council
Asked
17 November 2010
Portfolio
Tourism

QuestionView source ↗

I refer to the visit planned by the Oprah Winfrey show to Australia, and I ask -
(1) What promotional aspects is Tourism Western Australia (TWA) working on to ensure that Western Australia benefits from this visit?
(2) Has TWA procured a visit from Oprah, or any of her entourage?
(3) If yes to (2), who will be visiting?
(4) If no to (2), why not?
(5) Which aspects of Western Australia will be showcased in the visit?

AnswerView source ↗

Answered
14 February 2011
Responded by
Minister for Environment representing the Minister for Tourism
Response time
89 days
(1) Tourism Western Australia featured Experience Extraordinary Western Australia television advertisements during the screening of the four Oprah shows in Australia.  In addition, three strong travel trade/consumer campaigns will be delivered in the United States during January and February 2011.  These will include a compelling offer, an online campaign and a public relations plan to leverage the Oprah opportunity.
(2) Yes.
(3) Two of Oprah's guests on her Ultimate Australian Adventure Show.
(4) Not applicable.
(5) Perth, Rottnest Island and Margaret River.
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