HomeTenders WATWA1617100

awarded

📊 Website Competitor and Industry Performance Intelligence Services

TWA1617100Urgency: low
Award/source date
6 April 2017
Seen
17 September 2026
Closing
10 January 2017 · 10 Jan, 2017
Agency
(inactive) Tourism Western Australia
Estimated arrangement value
$56,249
Method
Open Tender
Regions
Perth Metropolitan

Summary

Tourism WA contracted Hitwise for $56,249 to provide website competitor and industry performance intelligence services to enhance online marketing strategies.

Tender description

The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA) is the State Governement agency responsible for promoting and marketing Western Australia as an extraordinary holiday destination to both a domestic and international audience. Online marketing and competitive data that provide insights into online behaviour by Tourism WA's core markets is a valuable resource that can inform marketing activities ranging from advertising plans to business-as-usual digital marketing activities across web, social, paid serach and email marketing. Tourism WA is seeking to appoint a contractor to supply Website Competitior and Industry Performance Intelligence Services to deliver accurate and tiemely competitive data for its core domestic and international markets.

Money trail and award details

This record appears to be a panel, common-use arrangement or standing offer. Its value is shown as an estimated arrangement value, not ordinary spend to one supplier.

Estimated arrangement value
$56,249
Award date
6 April 2017
Commencement
10 April 2017
Final expiry
9 April 2018
Submissions
3
Contract term
One Off

The Western Australian Tourism Commission (Tourism WA) awarded an estimated $56,249 contract via Open Tender to Hitwise (CONNEXITY AUSTRALIA PTY LTD).

Hitwise (CONNEXITY AUSTRALIA PTY LTD)

Tender-writer timing and rebid signals

Initial expiry
9 April 2018
Associated tender reference
TWA1617100
Associated tender title
Website Competitor and Industry Performance Intelligence Services
Open associated tender

Record details

External ID
90895
Associated tender
TWA1617100
(inactive) Tourism Western Australia
Internet related services - (100%)
tourism_promotiondigital_marketing_strategycompetitive_intelligencedata_analyticsgovernment_procurementonline_behaviourmarketing_performanceeconomic_development

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